Alex Sergeev
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The Unit Economics of Dating Apps (Part 3): How to Scale Paid Ads
How to build a self-funding Growth Loop by mastering media buying and product conversion.
Feb 25
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@alexsergeev
How 3 simple features created an $8 billion dollar dating empire
We analyzed Tinder, Bumble, and Hinge to find the three universal monetization features shared by every major dating app.
Feb 15
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@alexsergeev
Retention is King: How to Balance Your Unit Economics
We break down what retention actually is, how to measure it, and why it’s the only way to align your $140 CAC with your $30 LTV.
Feb 1
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@alexsergeev
1
January 2026
Paid Ads Are Suicide: The Real Math of Dating Growth
Why your ad budget will fail you, and how POF, Badoo, and Tinder acquired millions of users for $0.
Jan 23
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@alexsergeev
3
How to Measure What Really Matters in Your Dating App
In our previous discussions, we covered the high-level Growth Methodology required to scale a dating product.
Jan 16
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@alexsergeev
1
December 2025
How to Actually Grow a Dating Business
Stop building features. Start fixing your funnel.
Dec 29, 2025
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@alexsergeev
1
The Unit Economics of Dating Apps (Part 2): How to Turn Free Users into Paying Subscribers
The Golden Formula for Scalable Growth.
Dec 16, 2025
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@alexsergeev
1
The Foundation: The Anatomy of a Dating Product
Dissecting the ecosystem behind Tinder: From PWA and lifecycle marketing to payments and trust layers.
Dec 15, 2025
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@alexsergeev
1
The Unit Economics of Dating Apps (Part 1): How to Grow Your Customer Lifetime Value
The Golden Formula for Scalable Growth.
Dec 12, 2025
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@alexsergeev
The Foundation: Solving the Cold Start Problem in Dating
Why ads won't save your new app—and how to build a network from zero.
Dec 12, 2025
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@alexsergeev
The Foundation: How to Find and Validate a Dating Niche
...and stop wasting budget on "Tinder clones" by using a 6-step framework to verify demand and unit economics first.
Dec 12, 2025
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@alexsergeev
The Foundation: 5 Core Business Models in Dating
A practical guide to choosing the right monetization strategy for your dating app.
Dec 11, 2025
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@alexsergeev
2
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